Two focused sessions. One core story for your website, sales and marketing.
Your product makes sense to you. Explaining why it matters to everyone else is harder.
If this sounds familiar, you may be missing one clear story connecting what you've built to what your customers actually care about.
One core story that everything else builds from.
A Story Engine connects what your customers care about with what you uniquely believe and do. It becomes the source of truth for what you say and how you say it across your website, sales, ads, email and content.
Eventually, you still need to write the homepage. Then the sales deck. The next campaign. The newsletter. The next post. Without a central story, each one becomes a fresh decision and the message starts to drift.
We work from the customer's world toward the story your company can credibly own.
What's happening in your customer's world that's worth talking about?
What do you believe about it that gives the problem a sharper interpretation?
How does what you do credibly address that tension?
What's the sharpest, most interesting expression of the idea?
The core story that gives your marketing a shared foundation.
Your website, sales deck, campaigns and content all start from the same core story. So instead of facing a blank page or reinventing the message every time, you already know the idea you're building from.
Your website has a clearer story because everyone agrees on the idea it needs to communicate.
Sales knows what to emphasize instead of rebuilding the pitch from person to person.
Content has a point of view and a steady source of ideas instead of another blank page.
Ads, email and social can tell different stories while reinforcing the same underlying message.
Your product becomes easier for the right customers to understand, care about and remember.
Three examples of how the message changed when we started with what customers actually cared about.
Remote monitoring. Diagnostics. Cellular connectivity. A high-end smart thermostat.
“I spent all this money acquiring this homeowner. How do I keep the relationship?”
Turn the thermostat into an ongoing connection between contractor and homeowner.
Capabilities, services, production expertise and everything the agency could execute.
What the event needed to accomplish and how the agency could make that outcome more likely.
Shift the commercial proposition from a list of capabilities to the outcomes clients were trying to create.
Clinical information, program details and the solution they wanted healthcare professionals to notice.
A recognizable problem in their day-to-day practice that gave them a reason to pay attention.
Lead with the tension HCPs already recognized, then make the solution matter in that context.
I've spent more than 20 years in agency and marketing work helping companies turn complicated products, services and ideas into stories people can understand and act on.
You work directly with me throughout the process. No handoff to a junior team. The person helping define the story is the same person shaping it with you, pressure-testing it and translating it into something your marketing can actually use.
I especially like working with founders because you usually started with something real. You saw a gap in the market, understood there was a better way and built it. The hard part comes later: getting everyone else to see what you see.
In two focused sessions, we'll turn what you know about your product and customers into the core story your website, sales and marketing can use as a shared foundation.
Build your Story Engine →